2018 CROSSOVER EXPO™

“Turn Your Merchandise into Cash and your Cash Into PSC” – Presented by Brad Huisken

Brad Huisken will lead participants through a fun and motivational seminar on Selling Strategies to Maximize Sales. In today’s pawn environment a pawnbroker has to quickly turn merchandise into cash so that he/she can get the cash on the street in the form of a loan. Pawnbrokers must become better retailers and well as pawnbrokers. Mr. Huisken believes that when people come into a pawn shop for the first time, they are not necessarily looking for money or merchandise. Mr. Huisken believes the customer is looking for a place and a person from whom to get the money and merchandise. With the competition increasing pawnbrokers, today have to learn how to sell themselves and the store. In addition, Mr. Huisken will detail topics such as, how salespeople can help “brand” the store, telephone/email campaigns, three responsibilities of a salesperson, handling objections, selling yourself & the store, customer follow-up, analyzing lost sales and much more.

This is just one of the many high-level presentations we will be doing this year. Make your plans to come and join us at the 2018 Crossover EXPO™ this year!!

The 2018 Crossover EXPO™ dates are September 28th – Oct 1st at the Gaylord Palms Resort once again this year in the Orlando area.

PCG in conjunction with the Florida Pawnbrokers Association is producing our 3rd annual event again this year at the Gaylord Palms which is a premium 4 diamond resort.

WE ARE OPEN FOR BUSINESS – EVERYONE WELCOME!

Today, PCG continues to be recognized as the true global leader in Pawn Consulting and is continuing to deliver up “world-class” events, activities, and beneficial product offerings.

We will have a great mix of “Diamond and Estate Jewelry” buyers returning to the show this year with a few new one’s in the mix.

BRING YOUR DIAMONDS AND ESTATE JEWELRY AS PLENTY OF BUY-SELL-TRADE ACTION WILL BE ON AT THIS YEARS EVENT ONCE AGAIN!!

At ALL PCG events, all delicious food, seminars, networking receptions, and trade-show floor are all open access to ALL attendees and Vendors. We feed our people well and immerse them in a flow of high-level networking opportunities in luxurious resorts.

This year’s event promises to be a continuation of what people expect at every PCG event!

Illustrate your support and come see what has helped make our events as special as they are! Come help support your industry and the Florida Pawnbrokers Association and grab some high-level educational trade-show opportunities in a fun and exciting venue once again!

CONTINUE TO SUPPORT REGIONAL TRADE SHOWS – THEY DO HELP PRESERVE THE INDUSTRY!

Come see what all the buzz is about, PCG, the Florida Pawnbrokers Association, our sponsors, and our industry look forward to seeing you all in Orlando this fall for one of the best regional Pawn shows held anywhere in the world today!!

The website link below has a hotel registration link with all registration links for attendees and vendors right on the portal. Feel free to sign up today to guarantee your room and your spot at this year’s event.

www.crossoverexpo.com

Jerry Whitehead

www.crossoverexpo.com
www.pawnshopconsultinggroup.com
jerry@pawnshopconsultinggroup.com

USA Address:
900 Egan Way CT
Burleson, TX 76028
954-540-3697

Copyright © by Jerry Whitehead

All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the publisher, except in the case of brief quotations embodied in critical reviews and certain other noncommercial uses permitted by copyright law. For permission requests, write to the publisher, addressed “Attention: Jerry Whitehead,” at the address above.