We Bring New Customers To Your Pawn Shop Through Our Pawn Shop Marketing Services

Are you ready to have a professionally developed marketing strategy?

At Pawn Shop Consulting Group, we have partnered with the Blazer Pawn Shop Marketing who are the national leaders in digital marketing for Pawn Shop businesses. The team at Blazer have developed a unique system of marketing called the "Pawn Shop Marketing System" designed to give every Pawn Shop everything it needs to have a winning online presence and get found by your target customers.

We both want your business to succeed. However, we know you may be facing any number of struggles that are holding you back. If any of these scenarios sound familiar, it’s time to take a look at what our services can do for your company:

You have a lack of clarity in your marketing efforts.
You are feeling overwhelmed by the online marketing strategies in use today.
You aren’t sure your lead generation, content creation, and social media presence are effective.

Introducing the Pawn Shop Marketing System

Marketing is the way we promote and sell products and services. Sounds easy enough. But it’s more than that. It’s how we get people interested in a company’s brand, interested in the products and services it offers, and then transition that interest into sales. We’ve come a long way since the 1950s when modern marketing began to emerge. Today, with a truly global marketplace and access to billions of people via the internet, marketing is a whole new ball game.

There are so many options for finding your audience. How do you decide where to focus your time, energy, and marketing dollars? That's what the professional marketing team at Pawn Shop Consulting Group is here to accomplish for you.

The 8 Drivers of the Pawn Shop Marketing Systems

Strategy First

Trusted Website

Content Platform

Search Engine Optimization

Social Media Engagement

Customer Reviews

E-Mail Marketing

Paid Lead Generation

Strategy First, Action Second

We don’t just jump in and start throwing around marketing jargon. We begin by creating a strategy. We’ll work with you to learn about your company, branding, products, and services. We want to get a feel for your processes, how you work with customers, what your challenges are. We’ll take a close look at what you’ve done in the past, what’s working, and what’s not.

Once we understand the big picture, we can start drilling down on your specific needs. We won’t tell you what to do, but we will make recommendations on the programs, tools, and services we offer that we feel will best fit your needs. Then, we build from there. Learn More...

Explaining the marketing strategies to the client.

Website standing shown in the laptop screen.

Better Website Performance

Is your website all you think it should be? Is it performing well, drawing in traffic, converting customers, visible at the top of search engine rankings? If not, it’s time for a remodel. We’ll help you design a new site, or redesign an existing one, to take advantage of the power of a good website. By working to improve your website’s competitive position, we can boost your search engine rankings, your sales, and your bottom line. How do we do it? With a clean design and optimized, mobile-friendly content, so users can view it anywhere, from any device. Learn More...

The Right Platform for the Best Content Marketing

You’re a business owner, not a writer. You can’t expect to write all of your content and have it meet the rigorous standards people expect to find online. Your job is to run your business; our job is to create your attention-grabbing content.

Blogs, social media posts, web content, and hub pages are just the beginning. We can harness the power of engaging writing to build your online presence through content marketing strategies. We utilize content platforms for consistency and ease of publication and distribution, which allows us to create the best campaign for your business to represent your brand accurately. Learn More...

Different content platforms on the phone.

A woman explaining the search engine optimization to her client.

Search Engine Optimization Is a Crucial Part of the Process

The most common way consumers find businesses is through search engines. When was the last time you looked through the results of a Google search and went down further than the first few listings? It’s rare for people to move to the bottom of the page, let alone to the next page. If you want your customers to find you, your business has to rank at or near the top. That’s why SEO is so important. And local SEO is even more vital to your success.

Because Google finds local businesses first through its location settings, the customers close to you are going to go to the guy down the road if you’re not listed at the top when they search. At Pawnshop Consulting Group, we use our customized Inbound Marketing and Social Engagement programs to boost your SEO to get your business in front of your customers. Learn More...

Engaging Social Media

Social media engagement is using the power of social media to draw in your target audience and involve them in your business. The various platforms available are more than a place to find your friends – they’re where people go to find information on products and services they want and need. Plus, these networks are a smart place to generate buzz about your brand and connect with your audience. We designed our Social Media Packaged Programs to help your company take advantage of all social media marketing has to offer.

More than ever before, people are using social media to find information on products, services, brands, and companies. Not only are they looking for basic info, but they’re also looking for reviews and finding out what people think about them. Learn More...

Facebook browsing on a phone with laptop on the right side.

Men happily looking at the positive reputation of their business.

Reputation Management

Negative customer reviews can have a significant impact on your business. We know how to turn that around and create a path to improvement as well as guide customers to leave positive reviews. Not only do positive reviews build trust and credibility, but in the right place, they can also help boost referrals, drive traffic, and increase conversion rates. Instead of trying to manage your online reputation yourself, our team of experts knows how to use our monitoring tools and reputation management process to keep your 5-star ratings intact. Learn More...

Reviving Your Email Marketing Campaign

Many business owners have tabled their email marketing in lieu of hard and fast focus on social media. But before you knock the old tried and true method of communicating via email, let us help you revive your contact list. Communicating with your customers and your target audience through email is a great way to stay connected, build your customer loyalty, share information, and build a referral network. Sound complicated? Don’t worry, we’ve got it covered. Using the Keap platform for small businesses, we can create an effective email campaign that will get you results. Learn More...

Explaining and showing the result of the marketing strategy.

Paid Lead Generation

Paid lead generation is not new, but we know how to use it to its fullest potential. From Google to Facebook, we can get the biggest bang for your marketing buck with the right content and the right ad placement to boost your lead generation. We can build it and implement it, and you can take advantage of the results.

What is the primary goal of any marketing campaign? It’s lead generation, of course. Without a lead, you don’t have a customer. Without a customer, you don’t have a sale. Without a sale, you don’t have any profits. Leads are the do or die of the business world. Learn More...

PCG Is Waiting for Your Call

If you’ve ever wondered what a consultant could do for your business, it’s time to take a look. Pawnshop Consulting Group can move your business and your brand from barely getting by to growth and profitability. In a marketplace strewn with stories of failing pawn shops and a dwindling customer base, you can create a success story with the help of our team of experts. Connect with us today to get on the road to success.

CALL NOW: 954-540-3697

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