Pawn Shop Operations

MarketBlazer Presents – Technical Marketing Session for Pawn Summit 2019

PCG is proud to introduce OUR go to Gurus Ray Perry and Mark Z. Fortune, two prominent leading best selling authors and master market developers will be deciphering Technical Marketing in a comprehensive inner-active LAB at the Pawn Summit this year !!

Session Title: 7 Steps to a Total Online Presence for Your Pawn Shop Operations

Session Description:

Digital
Marketing changes as fast as you can follow it. But a systematic approach to a
Total Online Presence will give your pawn shop the best chance to beat the
competition and open new opportunities and increase sales.

This
session is for Pawn Shop Owners who:

• Struggle
  to stay on top of the fast-changing world of Digital Marketing
• Aren’t
  comfortable with website development, search engine optimization (SEO), social
  media, or content marketing, but know they are critical to their success
• Know
  that they can succeed in Digital Marketing with the right system
• Are
  frustrated with their marketing partners and understanding their marketing ROI

Marketing Description:

If
you struggle to build your online presence and measure its impact on your
business, this session is for you. Ray L. Perry and Mark Z. Fortune, both of
whom are best-selling authors and Master Marketing Consultants, will de-mystify
Digital Marketing and show you precise steps you can take to generate more
business and outpace your competition.  You’ll also learn how to build and implement a
Total Online Presence system to generate a real return on your marketing
investments.

Takeaways from this
session:

In
this session you will learn:

• How
  to build and maintain a Total Online Presence that generates solid leads
• How
  to get it all done without adding yet another full-time job to your plate
• How
  to make sure your website, SEO, and social media all work together to grow your
  business

All
attendees will receive a Free copy of Ray and Mark’s new book Digital Marketing for Pawn Shops.

How does this session
offer a new and innovative understanding of Digital Marketing?

The
primary frustration we see with Small Business Owners every day, when it comes
to Digital Marketing, is throwing tactics up against a wall and seeing what
sticks – new website, SEO, Google Ads, Facebook Ads and Social Media – all
without a focused system for determining how to get a fantastic ROI.

Without
a solid strategy and system for building and managing your Total Online
Presence, your unique value and how you’re going to educate and persuade your
target market that you’re the best solution for their problem, all those
tactics will fall on deaf ears. Only through a systematic approach to marketing
sustained over time – which will be outlined in detail in this session – can
small business owners get better results with less frustration.

Speaker Bios:

Ray L. Perry

Ray L. Perry is a master marketing consultant,
business advisor and author of Guide to
Marketing Your Business Online (2011) and co-author of:

• Renewable Referrals: How to Cultivate
  More Profits (2014)
• The Small Business Owners Guide to Local
  Lead Generation: Proven Strategies & Tips to Grow Your Business (2015)
• Do Leadership: A Step-by-Step Guide to
  Doing Thought Leadership
  (2016)
• Content Marketing for Local Search:
  Create Content that Google Loves and Prospects Devour (2019)
• Avid Strategy: How Focus, Culture and
  Commitment Can Grow Your Small Business (coming soon)
• Marketing
  Guides for Small Business eBooks: Local SEO, Google AdWords and Reputation
  Management.

Ray
is also a featured author on Duct Tape Publishing. To learn more about Ray’s
books visit www.amazon.com/author/rayperry. 

Ray
is the founder and Chief Marketing Officer at MarketBlazer, Inc., a
technology-based marketing agency specializing in small business lead
generation, lead conversion, and customer engagement. Ray brings to the
MarketBlazer team nearly three decades of leadership expertise in operations,
sales, and marketing of technology products and services within start-up and
high-growth entrepreneurial environments, plus C level management experience.
Ray understands the marketing process and its role in supporting the growth of
small businesses.

MarketBlazer
combines their unique 7 step marketing framework and strong technology
expertise with the latest marketing tactics, including online marketing,
content marketing and social media marketing to develop solid long-term inbound
marketing strategies for clients. The MarketBlazer goal with marketing is
simple and straight forward; To help
your business thrive. To learn more about improving your small business
marketing visit www.MarketBlazer.com.

Ray
is a Master Marketing Consultant certified by Duct Tape Marketing, specializing
in developing a unique marketing strategy focused on your ideal customers and
designed to set your business apart from your competitors. Ray is also a
StoryBrand Certified Guide, specializing in developing engaging content to
improve your messaging and tell your unique story. Additionally, Ray is a
Customer Value Optimization Specialist certified by Digital Marketer,
specializing in developing optimized sales funnels for generating higher
quality leads at a lower acquisition cost.

Follow
Ray L. Perry:

Facebook:
www.facebook.com/MarketBlazerInc

Twitter:
www.twitter.com/raylperry

Amazon:
www.amazon.com/author/rayperry

Mark Z. Fortune

Mark Z. Fortune is a small business marketing
consultant, Master Certified Duct Tape Marketing Consultant and a co-author of
the recent Amazon bestseller The Small
Business Owner’s Guide to Local Lead Generation.  In 2014, Mark began pursuing a long-time
dream and opened his firm, Fortune Marketing, with the goal of working with
small businesses to help them grow and prosper. 
As the son of a small business owner, he grew up seeing the challenges
small business owners face every day from competitive pressure and time
constraints.  Mark believes that the
challenges in small business sales and marketing are not insurmountable; they
can be met with a disciplined and focused approach.  He believes that the technology and media landscape
today make it easier than ever before for a small business to compete and win
against larger competitors.  Mark
particularly enjoys working with small businesses because results are easiest
to see when working with a small business, and it’s easier to tweak and adjust
marketing strategies for small businesses without having to navigate multiple
layers of bureaucracy.

Mark
has lived and worked in Little Rock for over 20 years.  When he’s not working to help small
businesses grow, Mark spends his time with his wife and two children, following
Arkansas Razorback sports, playing and listening to music, and trying to
improve his golf game.  Stay updated on
small business marketing topics on his blog at www.fortunemarketinginc.com.

Follow
Mark Z. Fortune:

Facebook:  www.facebook.com/fortunemktginc

Twitter:  www.twitter.com/FortuneMktgInc

LinkedIn:  www.linkedin.com/in/markzfortune

Jerry Whitehead – Pawn Shop Consulting Group, LLC.

Register for the “Pawn Summit” right here:

WWW.PAWNSUMMIT.COM