Pawn Shop Operations

MarketBlazer Presents – Technical Marketing Session for Pawn Summit 2019

PCG is proud to introduce OUR go to Gurus Ray Perry and Mark Z. Fortune, two prominent leading best selling authors and master market developers will be deciphering Technical Marketing in a comprehensive inner-active LAB at the Pawn Summit this year !!

Session Title: 7 Steps to a Total Online Presence for Your Pawn Shop Operations

Session Description:

DigitalMarketing changes as fast as you can follow it. But a systematic approach to aTotal Online Presence will give your pawn shop the best chance to beat thecompetition and open new opportunities and increase sales.

Thissession is for Pawn Shop Owners who:

• Struggleto stay on top of the fast-changing world of Digital Marketing
• Aren’tcomfortable with website development, search engine optimization (SEO), socialmedia, or content marketing, but know they are critical to their success
• Knowthat they can succeed in Digital Marketing with the right system
• Arefrustrated with their marketing partners and understanding their marketing ROI

Marketing Description:

Ifyou struggle to build your online presence and measure its impact on yourbusiness, this session is for you. Ray L. Perry and Mark Z. Fortune, both ofwhom are best-selling authors and Master Marketing Consultants, will de-mystifyDigital Marketing and show you precise steps you can take to generate morebusiness and outpace your competition.  You’ll also learn how to build and implement aTotal Online Presence system to generate a real return on your marketinginvestments.

Takeaways from thissession:

Inthis session you will learn:

• Howto build and maintain a Total Online Presence that generates solid leads
• Howto get it all done without adding yet another full-time job to your plate
• Howto make sure your website, SEO, and social media all work together to grow yourbusiness

Allattendees will receive a Free copy of Ray and Mark’s new book Digital Marketing for Pawn Shops.

How does this sessionoffer a new and innovative understanding of Digital Marketing?

Theprimary frustration we see with Small Business Owners every day, when it comesto Digital Marketing, is throwing tactics up against a wall and seeing whatsticks – new website, SEO, Google Ads, Facebook Ads and Social Media – allwithout a focused system for determining how to get a fantastic ROI.

Withouta solid strategy and system for building and managing your Total OnlinePresence, your unique value and how you’re going to educate and persuade yourtarget market that you’re the best solution for their problem, all thosetactics will fall on deaf ears. Only through a systematic approach to marketingsustained over time – which will be outlined in detail in this session – cansmall business owners get better results with less frustration.

Speaker Bios:

Ray L. Perry

Ray L. Perry is a master marketing consultant,business advisor and author of Guide toMarketing Your Business Online (2011) and co-author of:

• Renewable Referrals: How to CultivateMore Profits (2014)
• The Small Business Owners Guide to LocalLead Generation: Proven Strategies & Tips to Grow Your Business (2015)
• Do Leadership: A Step-by-Step Guide toDoing Thought Leadership(2016)
• Content Marketing for Local Search:Create Content that Google Loves and Prospects Devour (2019)
• Avid Strategy: How Focus, Culture andCommitment Can Grow Your Small Business (coming soon)
• MarketingGuides for Small Business eBooks: Local SEO, Google AdWords and ReputationManagement.

Rayis also a featured author on Duct Tape Publishing. To learn more about Ray’sbooks visit www.amazon.com/author/rayperry. 

Rayis the founder and Chief Marketing Officer at MarketBlazer, Inc., atechnology-based marketing agency specializing in small business leadgeneration, lead conversion, and customer engagement. Ray brings to theMarketBlazer team nearly three decades of leadership expertise in operations,sales, and marketing of technology products and services within start-up andhigh-growth entrepreneurial environments, plus C level management experience.Ray understands the marketing process and its role in supporting the growth ofsmall businesses.

MarketBlazercombines their unique 7 step marketing framework and strong technologyexpertise with the latest marketing tactics, including online marketing,content marketing and social media marketing to develop solid long-term inboundmarketing strategies for clients. The MarketBlazer goal with marketing issimple and straight forward; To helpyour business thrive. To learn more about improving your small businessmarketing visit www.MarketBlazer.com.

Rayis a Master Marketing Consultant certified by Duct Tape Marketing, specializingin developing a unique marketing strategy focused on your ideal customers anddesigned to set your business apart from your competitors. Ray is also aStoryBrand Certified Guide, specializing in developing engaging content toimprove your messaging and tell your unique story. Additionally, Ray is aCustomer Value Optimization Specialist certified by Digital Marketer,specializing in developing optimized sales funnels for generating higherquality leads at a lower acquisition cost.

FollowRay L. Perry:

Facebook:www.facebook.com/MarketBlazerInc

Twitter:www.twitter.com/raylperry

Amazon:www.amazon.com/author/rayperry

Mark Z. Fortune

Mark Z. Fortune is a small business marketingconsultant, Master Certified Duct Tape Marketing Consultant and a co-author ofthe recent Amazon bestseller The SmallBusiness Owner’s Guide to Local Lead Generation.  In 2014, Mark began pursuing a long-timedream and opened his firm, Fortune Marketing, with the goal of working withsmall businesses to help them grow and prosper. As the son of a small business owner, he grew up seeing the challengessmall business owners face every day from competitive pressure and timeconstraints.  Mark believes that thechallenges in small business sales and marketing are not insurmountable; theycan be met with a disciplined and focused approach.  He believes that the technology and media landscapetoday make it easier than ever before for a small business to compete and winagainst larger competitors.  Markparticularly enjoys working with small businesses because results are easiestto see when working with a small business, and it’s easier to tweak and adjustmarketing strategies for small businesses without having to navigate multiplelayers of bureaucracy.

Markhas lived and worked in Little Rock for over 20 years.  When he’s not working to help smallbusinesses grow, Mark spends his time with his wife and two children, followingArkansas Razorback sports, playing and listening to music, and trying toimprove his golf game.  Stay updated onsmall business marketing topics on his blog at www.fortunemarketinginc.com.

FollowMark Z. Fortune:

Facebook:  www.facebook.com/fortunemktginc

Twitter:  www.twitter.com/FortuneMktgInc

LinkedIn:  www.linkedin.com/in/markzfortune

Jerry Whitehead – Pawn Shop Consulting Group, LLC.

Register for the “Pawn Summit” right here:

WWW.PAWNSUMMIT.COM