MarketBlazer Presents – Technical Marketing Session for Pawn Summit 2019

PCG is proud to introduce OUR go to Gurus Ray Perry and Mark Z. Fortune, two prominent leading best selling authors and master market developers will be deciphering Technical Marketing in a comprehensive inner-active LAB at the Pawn Summit this year !!

Session Title: 7 Steps to a Total Online Presence for Your Pawn Shop Operations

Session Description:

Digital Marketing changes as fast as you can follow it. But a systematic approach to a Total Online Presence will give your pawn shop the best chance to beat the competition and open new opportunities and increase sales.

This session is for Pawn Shop Owners who:

  • Struggle to stay on top of the fast-changing world of Digital Marketing
  • Aren’t comfortable with website development, search engine optimization (SEO), social media, or content marketing, but know they are critical to their success
  • Know that they can succeed in Digital Marketing with the right system
  • Are frustrated with their marketing partners and understanding their marketing ROI

Marketing Description:

If you struggle to build your online presence and measure its impact on your business, this session is for you. Ray L. Perry and Mark Z. Fortune, both of whom are best-selling authors and Master Marketing Consultants, will de-mystify Digital Marketing and show you precise steps you can take to generate more business and outpace your competition.  You’ll also learn how to build and implement a Total Online Presence system to generate a real return on your marketing investments.

Takeaways from this session:

In this session you will learn:

  • How to build and maintain a Total Online Presence that generates solid leads
  • How to get it all done without adding yet another full-time job to your plate
  • How to make sure your website, SEO, and social media all work together to grow your business

All attendees will receive a Free copy of Ray and Mark’s new book Digital Marketing for Pawn Shops.

How does this session offer a new and innovative understanding of Digital Marketing?

The primary frustration we see with Small Business Owners every day, when it comes to Digital Marketing, is throwing tactics up against a wall and seeing what sticks – new website, SEO, Google Ads, Facebook Ads and Social Media – all without a focused system for determining how to get a fantastic ROI.

Without a solid strategy and system for building and managing your Total Online Presence, your unique value and how you’re going to educate and persuade your target market that you’re the best solution for their problem, all those tactics will fall on deaf ears. Only through a systematic approach to marketing sustained over time – which will be outlined in detail in this session – can small business owners get better results with less frustration.

Speaker Bios:

Ray L. Perry

Ray L. Perry is a master marketing consultant, business advisor and author of Guide to Marketing Your Business Online (2011) and co-author of:

  • Renewable Referrals: How to Cultivate More Profits (2014)
  • The Small Business Owners Guide to Local Lead Generation: Proven Strategies & Tips to Grow Your Business (2015)
  • Do Leadership: A Step-by-Step Guide to Doing Thought Leadership (2016)
  • Content Marketing for Local Search: Create Content that Google Loves and Prospects Devour (2019)
  • Avid Strategy: How Focus, Culture and Commitment Can Grow Your Small Business (coming soon)
  • Marketing Guides for Small Business eBooks: Local SEO, Google AdWords and Reputation Management.

Ray is also a featured author on Duct Tape Publishing. To learn more about Ray’s books visit www.amazon.com/author/rayperry

Ray is the founder and Chief Marketing Officer at MarketBlazer, Inc., a technology-based marketing agency specializing in small business lead generation, lead conversion, and customer engagement. Ray brings to the MarketBlazer team nearly three decades of leadership expertise in operations, sales, and marketing of technology products and services within start-up and high-growth entrepreneurial environments, plus C level management experience. Ray understands the marketing process and its role in supporting the growth of small businesses.

MarketBlazer combines their unique 7 step marketing framework and strong technology expertise with the latest marketing tactics, including online marketing, content marketing and social media marketing to develop solid long-term inbound marketing strategies for clients. The MarketBlazer goal with marketing is simple and straight forward; To help your business thrive. To learn more about improving your small business marketing visit www.MarketBlazer.com.

Ray is a Master Marketing Consultant certified by Duct Tape Marketing, specializing in developing a unique marketing strategy focused on your ideal customers and designed to set your business apart from your competitors. Ray is also a StoryBrand Certified Guide, specializing in developing engaging content to improve your messaging and tell your unique story. Additionally, Ray is a Customer Value Optimization Specialist certified by Digital Marketer, specializing in developing optimized sales funnels for generating higher quality leads at a lower acquisition cost.

Follow Ray L. Perry:

Facebook: www.facebook.com/MarketBlazerInc

Twitter: www.twitter.com/raylperry

Amazon: www.amazon.com/author/rayperry

Mark Z. Fortune

Mark Z. Fortune is a small business marketing consultant, Master Certified Duct Tape Marketing Consultant and a co-author of the recent Amazon bestseller The Small Business Owner’s Guide to Local Lead Generation.  In 2014, Mark began pursuing a long-time dream and opened his firm, Fortune Marketing, with the goal of working with small businesses to help them grow and prosper.  As the son of a small business owner, he grew up seeing the challenges small business owners face every day from competitive pressure and time constraints.  Mark believes that the challenges in small business sales and marketing are not insurmountable; they can be met with a disciplined and focused approach.  He believes that the technology and media landscape today make it easier than ever before for a small business to compete and win against larger competitors.  Mark particularly enjoys working with small businesses because results are easiest to see when working with a small business, and it’s easier to tweak and adjust marketing strategies for small businesses without having to navigate multiple layers of bureaucracy.

Mark has lived and worked in Little Rock for over 20 years.  When he’s not working to help small businesses grow, Mark spends his time with his wife and two children, following Arkansas Razorback sports, playing and listening to music, and trying to improve his golf game.  Stay updated on small business marketing topics on his blog at www.fortunemarketinginc.com.

Follow Mark Z. Fortune:

Facebook:  www.facebook.com/fortunemktginc

Twitter:  www.twitter.com/FortuneMktgInc

LinkedIn:  www.linkedin.com/in/markzfortune

Jerry Whitehead – Pawnshop Consulting Group, LLC.

Register for the “Pawn Summit” right here:

WWW.PAWNSUMMIT.COM